LANDING PAGES & FUNNELS
5x Your Conversion Rate With Landing Pages & Funnels.
At iLeads, we know that to maximise value, you need to optimise the post-click experience with high-converting landing pages and funnels which move prospects from the click to sale.
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Landing Pages
Landing pages that convert.
Our landing pages are highly effective because they are specifically designed with the single focus or goal of generating leads, sales or sign-ups. This targeted approach allows for clear and persuasive messaging tailored to the audience's interests and needs, significantly increasing conversion rates.
Enhanced Quality: Educating prospects on landing pages leads to higher quality leads, sales and sign-ups, as informed visitors are more likely to engage meaningfully.
Single Focus: Landing pages are designed with the sole objective of generating leads, generating a sales, or getting a sign-up, streamlining the conversion process and improving effectiveness.
FUNNELS
Optimise the post-click experience with funnels.
Sales funnels are strategic frameworks designed to guide potential customers through a series of steps, starting from initial awareness to the final purchase, effectively nurturing their journey towards making a decision. Within this process, bump offers and upsell/downsell strategies play crucial roles.
Bump Offers: A bump offer is a related product or service presented at checkout, giving customers the chance to add an additional, typically lower-priced item to their purchase with just one click, leading to a higher transaction value with no additional ad spend.
Upsells (and Downsells): Upsells and downsells further optimise the sales process by offering customers premium products or alternatives at different price points, either immediately after the initial purchase or if they decline the upsell, ensuring that businesses maximise the value of each transaction.
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Frequently Asked Questions
Landing Pages
What platform does iLeads use for creating landing pages?
We use Unbounce or our in-house sales and marketing platform, Client Dashboard. The cost of either platform is included in our monthly service fees. For clients with one-off requirements, we can transfer landing pages to your own Unbounce or Client Dashboard account, where monthly/annual subscriptions are payable separately.
Why do landing pages usually convert better than websites?
Our landing pages are highly effective because they are specifically designed with the single focus or goal of generating leads, sales or sign-ups. This targeted approach allows for clear and persuasive messaging tailored to the audience's interests and needs, significantly increasing conversion rates. Our landing pages follow the 1-1-1 rule - one campaign, one offer & one call to action. Each landing page has two versions, one for desktop and one optimised for mobile - ensuring high conversion rates for your business.
How much do landing pages cost at iLeads?
We supply two landing pages per project, one for desktop, and one for mobile. Each project usually requires two to three days of work, which would currently cost between £1,194+VAT to £1,791+VAT - this is a one-off cost. Each project comprises three stages - Research, Strategy & Execution. For ongoing optimisation (including A/B split & multi-variate testing), updates, and reporting we work on a monthly service fee basis, based on the no. of days we work for you, this is currently £597+VAT per day. We usually work with businesses for a minimum of 1 day per calendar month for landing pages.
How does iLeads send landing page data to me?
With landing pages created on Client Dashboard, we can send leads to you in real-time using a variety of methods including webhooks, API or sent directly to your CRM. With Unbounce, there are a number of integrations which we can set up for you as part of the initial project.
What other services does iLeads provide?
We also provide Lead Generation services and PPC Management services.
Funnels
What platform does iLeads use for creating funnels?
We use our in-house sales and marketing platform, Client Dashboard. The subscription cost of the 'Advanced' plan is included in our monthly service fees. For clients with one-off requirements, we can convert your Client Dashboard account into a 'Software as a Service' account, where monthly/annual subscriptions are payable separately. Client Dashboard is an all-in-one sales and marketing platform which includes lots of features including email marketing, automation, SMS messaging, landing pages, triggers, tracking phone numbers and much more.
What products & services are suitable for funnels?
Funnels are great for converting prospects and leads into appointments, consultations, sales, course sign-ups and much more.
Billing
How do I pay for landing pages & funnels at iLeads?
Once the contract is signed by both parties you will automatically receive an invoice - this will need to be paid via bank transfer, direct debit or debit/credit card before the start of work. For ongoing monthly service fees, you will receive an invoice for the upcoming month's fees around the 28th day of the proceeding month - this will need to be paid via bank transfer, direct debit or debit/credit card before the start of the month.
How long is the contract for landing pages & funnels?
We work on a monthly contract for ongoing services for landing pages i.e. optimisation, updates, and reporting, which requires 30 days notice. For funnels, we usually work on a three-month initial term, then a monthly contract after that. We offer discounts or incentives to businesses who agree to longer term contracts.
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